Chews Your Flavour

A full campaign for the launch of FUNDAY Chews, spanning influencer PR packaging, social content, website assets, and brand collateral. Led visual direction from concept through to final production across multiple touchpoints.

Influencer Box
Designed the PR box for the FUNDAY Chews launch, from concept through to production. Created all content including the interactive board game, box exterior, inserts, and collateral, working with a print and packaging supplier to produce a trifold box that opens into a playable game. Sent to influencers across Australia to introduce the two new Chews flavours.​​​​​​​
Game - Bottom Insert
Game - Bottom Insert
Left Side and Top
Left Side and Top
Ride Side and Top
Ride Side and Top
Left Packet Insert
Left Packet Insert
Right Packet Insert
Right Packet Insert
Bottom and Sides
Bottom and Sides
A6 Brand Cards - Nike Melbourne Marathon
Branded cards to support the launch of FUNDAY Fruity and Caramel Chews, introduced to over 100k+ runners at the Nike Melbourne Marathon.
Web Banners - Desktop & Mobile
Website - Comparison Banners
Social Posts

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